Dying to Survive, China Shows the Way on Drug Prices

U.S. President Donald Trump exulted this week over Pfizer Inc.’s decision to delay planned drug price increases a day after he attacked the company on Twitter. He should take a look at China, where President Xi Jinping has done much better.

Over the past two weeks, the U.S. pharmaceutical giant quietly cut the prices of more than a dozen of its medications in China by as much as 10 percent. 

The country’s latest propaganda weapon isn’t social media, but a movie named “Dying to Survive.”

The low-budget film, released on July 5, has already taken in 1.8 billion yuan ($270 million) at the box office, ranking as the second-biggest earner in the world on its opening weekend, according to Variety. It’s already one of the highest-grossing films in Chinese cinema history, outpacing blockbusters such as “Jurassic World: Fallen Kingdom” and “Transformers: The Last Knight.”

Thriving, Not Dying

After seven days, “Dying To Survive” is already China’s 14th-highest-grossing film

Source: Maoyan, ChinaBoxOffice

The reason is that “Dying to Survive” resonates with China’s middle class.

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