Young startup Hims sells generic Viagra and Rogaine to the Instagram crowd


Hims is one of a crop of new direct-to-consumer, hipster-branded startups selling prescription drugs to men through the internet. But where others such as Keeps and Roman focus on one health issue (hair loss and erectile dysfunction, respectively), Hims wants to build a brand that serves men with many different ailments, including erectile dysfunction and acne. Launched in November, Hims makes it possible for men to get a prescription after a quick online consultation with a doctor. The meds are provided by a network of pharmacies and mailed out in clean, discreet boxes to avoid embarrassment or shame.



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